Conservation Socks was founded by Abigail Johnson in 2024.

We proudly create socks that are designed, made, and packaged in New Zealand using NZ merino wool and sustainable packaging. Inspired by Aotearoa’s unique wildlife, our socks help protect it too—$1 from every pair of socks sold supports conservation efforts across Aotearoa. We’re a brand for those who care about comfort, style, and the future of nature.

Every step you take helps protect New Zealand’s unique wildlife.